In Discussion: Semiotics (How to decode an image)

One of my photography seminars consisted around the understanding of semiotics: the study of signs and sign processes (semiosis) [1]. We looked at how meanings are made and what we associate with signs in social life (semiology). This leads to how a sign consists of a signifier, the material aspect (what we see) and signified, the mental aspect (what we learn through our society and culture). Studying semiotics is the foundation of understanding photography as there are many ways of seeing images (see John Berger's Ways of Seeing) and different ways of applying our interpretation that is influenced by society and our own personal experiences. But by first realizing the components of how an image is read one must understand semiotics.

There are 3 ways to analyse:

• 'Linguistic' message - any/all words: this is both the connotation and denotation in the analysis of the image
• 'Non-coded iconic' message - the denotations in the photograph: these are the recognisable/identifiable (the signifier) objects in the photograph
• 'Coded iconic' message - The connotations that derived from the larger sign system of society (the signified) in the photograph. This is is dependant on external factors like culture, race etc.

These steps can be applied to this simple image:

Image Source: Kristianne's seminar in semiotics (Powerpoint presentation) [2]

Linguistic message: 'Toilet' (or for braille readers underneath)

Non-coded iconic message: A shape resembling a female figure wearing a dress

'Coded iconic' message: Put the two together and we are taught that this sign indicates a female toilet. The blue background signifies cleanliness/freshness. If the background were to be red it may give a different meaning, possibly the toilet was dangerous, as in western society we associate red with danger.

Though the decoding of the above image was simple the 3 steps can be applied to everything we see and gets more complex when an image gives us an emotional response or has differing cultural meanings making a common image/sign in one society completely different in another. This post has been a very basic introduction to semiotics and I'm still learning about this vast topic! There have been many books and philosophies on the study of semiology so I will continue to be reading!

References:

1. Wikipedia - Semiotics http://en.wikipedia.org/wiki/Semiotics [Accessed 14/05/12]

2. Drake, Kristianne; Semiotics Powerpoint Presentation; 13 Feb 2012

Useful Links:

Google books - Semiotics https://www.google.com/search?q=semiotics&tbm=bks&tbo=1&oq=semi

In Discussion: Ways of Seeing by John Berger

In the first Visual Exploration seminar the topic of discussion was John Berger's influential book Ways of Seeing (Penguin, 1972) which is based on a four part BBC documentary of the same name.

Discussing this book was certainly interesting as many topics were conversed such as the layout of the book, similarities of images and readings of images changing over time. Berger states on the front cover 'Seeing comes before words. The child looks and recognizes before it can speak... The relation between what we see and what we know is never settled'. Berger brings to light the idea of what we see and what we know and how the knowledge 'never quite fits the sight' meaning how we see is about perception and that images is the first form of communication. As photography is considered one of the newest form of visual communication how we read images is important so Berger's book has certainly been a recommended read for photographers and artists alike.

The first thing a reader will notice is the layout as it is quite unusual making the experience of reading this theoretical book different as would expected. It is split into 7 chapters with alternating pictorial chapters and written analysis of the images from the previous chapter. A reason for having solely image based chapters could be that the viewer is subconsciously storing read images into their memory preparing for the next chapter so images can be retrieved in relation to the text. Although this is a clever way of reading the page layout itself is quite distracting especially in the written chapters where all the text is in bold font and there are no clear spaces between paragraphs; the eye is forced to dart around the page rather than focus on the text itself. However, regardless of layout Berger writes in a manner that is accessible to all ages rather than make the reader decode his words which could be lost in translation.

Two images from chapter 6 were discussed: (please note the images in the book are monochrome however the paintings are in colour)

Woman with White Stockings by Gustave Courbet (1819-77)

Demoiselles au bord de la Seine by Gustave Courbet (1819-77)

These paintings by Gustave Courbet are particularly interesting in relation to the meaning of images over time. Throughout art history the perception of female beauty has been quite curvaceous with a fuller figure and pale skin (seen in the above paintings) however the idea of beauty today has changed considerably to tanned 6ft slim model figure such as Gisele Bündchen. A reading of these paintings are that the voluptuous figure denotes a perception of status and wealth. Despite some readings changing over time, one that is seen today is the idea of the dominant male painter/photographer and the submissive female. These paintings are innocently erotic yet there is an element of a 'man's gaze'. (read Laura Mulvey's feminist film theory essay 'Visual Pleasure and Narrative Cinema') Berger states in chapter 3 (page 47) 'The surveyor of woman in herself is male: the surveyed female. Thus she turns herself into an object - and most particularly an object of vision: a sight.' In Courbet's paintings he is depicting his women an 'object of vision'.

Overall John Berger's 'Ways of Seeing' has been an insightful read and the issues discussed are still relevant today despite being published 1972. Our lives will always consist of images and understanding why and how we see and read images in a certain way is a vital part of how we communicate.

See the BBC 4 part documentary here:

Sources:

Ways of seeing - Berger, John (London : BBC 1972)

'Visual Pleasure and Narrative Cinema' - Mulvey, Laura 

Further Reading:
Gustave Courbet